THE CREATOR SERIES

Rob Herrmann of Yakoda

Rob Herrmann of Yakoda

Rob Herrmann is a content creator with a serious passion for the outdoors. He strives to find creative photography and videography solutions to all types of needs. Entirely self-taught with a camera, Rob operates as a freelance photographer and has filled several roles in video production with companies including Netflix and MTV....

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Matt Lloyd of Mountain Strong

Matt Lloyd of Mountain Strong

Matt Lloyd brings the ruckus. As an owner of the Denver-based Mountain Strong gym, he's building a community centered around outdoor activities like climbing, skiing, and biking. As a climber, he's pushing the limits of the sport and exploring legendary climbing destinations with some of the world's most talented athletes....

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Adam Ambro

Adam Ambro

If you've met the Mountain Standard team, you may know that we're a bit obsessed with the world of overland travel and the trucks/vans/rigs that can grant you access to some of the planet's most wild places. We think that may have had something to do with why we so quickly fell in love with the work...

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