Mountain Standard was born in the mountains, rivers, deserts and oceans of the American West, a place where the environment dictates life and commandeers respect. We build durable, technical gear that serves the authentic mountain dweller in work, travel, and play.

It began with an idea to do things a little differently in the outdoor industry—to put community before “brand,” to embrace this unique region and its beautifully harsh terrain, to offer a handful of impeccable products instead of a lot of mediocre ones. Mountain Standard isn’t just a time zone, but a state of mind rooted in simple functionality for a diverse landscape. Our red bars, #RIMBY™, (right in my back yard) frame the Mountain Standard vibe.

You might see us as new to the outdoor apparel scene, but the crew behind Mountain Standard are true veterans of outdoor product design and development. Major brands that you love and trust have relied on our expertise and product design for 20 years, and we’re using that experience to create practical pieces that are just as tough as the residents and lovers of this vast region.

Power on compadres.


Tag your photos #mountainstandard #RIMBY