Conceptualized from Eric Lyon and Jason Olden's Boulder-based creative studio, SIDFACTOR. A world-class product solution agency with over 20 years of experience working with some of the best outdoor brands in the world. Mountain Standard was born out of a need to fulfill a gap in the outdoor industry. Create an independent Colorado-based brand inspired by the year-round living throughout the diverse Mountain Standard time zone. Living here requires grit, style, and the need for versatility from the mountains to the city.
The agency and brand established an unparalleled synergy working side-by-side with one another. The team is composed of industry veterans, unrivaled designers, and digital creators. Their combined expertise and outdoor passions develop innovative outdoor products built to last.
Our product philosophy is simple. Motivated by modern mountain living and a sustainable future, each product is highly considered for the activities, seasons, and terrains we encounter. Mountain Standard goods must be highly versatile, multi-use, durable, and timeless.