INTRO TO DUER DENIM
DUER Denim set out to develop something seasonless, high quality and versatile. To achieve this, they needed time and resources for testing at the mill level before developing proprietary fabrics. The Pakistani denim mill is a fully vertically integrated operation and Pakistan’s First LEED Certified garment factory. Producing overseas means we have access to local denim-specific mills and manufacturers with the expertise needed to develop a new fabric category. Having strong partners in place throughout the process has been critical to our success as each fabric can take up to 18 months to develop.