For nearly two decades our small, independent Boulder-based team has thoughtfully strategized, designed, sourced and built thousands of products for the outdoor industry. In 2014 we released the first collection under the Mountain Standard name. In our studio the age old design philosophy form follows function reigns true.

Living in Colorado requires grit, living in the city requires style... these extremes guide every product. Living and working in Colorado has shaped us as users and product professionals. We love living in a region with four amazing seasons and appreciate all the weather that goes with those seasons. Throughout Mountain Standard you’ll find the most diverse mix of landscapes in the world… from Canadian glaciers through incredible waterways, to painted deserts down to the surf of Baja.

We find satisfaction in a life well-balanced with work, play and rest, and we stoke our souls with the adventure created right in our backyard. Our design philosophy is motivated by technical but refined outerwear that blends functional, comfortable materials with everlasting style.

We celebrates the towns, activities, seasons, terrains and people that call the Mountain Standard time zone home. We are Mountain Standard, and we create and uphold standards of product for life spent in the mountains.

In 2017 we proudly opened our Flagship Store in beautiful downtown Boulder.

The Mountain Standard Flagship Store stocks a thoughtfully curated selection of brands and products that enhance travel, adventure, and everyday life in the mountains. Our selection is updated regularly to keep your choices fresh, unique, and seasonally appropriate. 

This season's partners include Outerknown, HippyTree, Jungmaven, Bridge & Burn, DUER, Carve Designs, Camp Collection, United by Blue, and more.

Visit us 1537 Pearl St. in Boulder, CO to shop our collection

Get in touch (303) 449-5796 or 

Store hours M-Th: 10-7, F-Sa: 10-8, Su: 11-6 


Mountain Standard’s Design Headquarters & Flagship Store are located at 1537 Pearl St. in Boulder, CO 80302. Contact our team at (303) 449-5796, or at

Mountain Standard was founded in 2014 by SIDFACTOR, a Boulder-based creative firm specializing in product strategy, design, development, and sourcing for the outdoor industry. Visit to learn more about our history serving the outdoor market.