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Our Story

We are an independent outdoor company based in Boulder Colorado. We are product lovers, mountain bikers, anglers, designers, skiers, river runners, world travelers, dirt bikers, climbers, natives, transplants, mountain dwellers, creatives and collaborators.

We are driven to create products with timeless style, functional performance, and an adventure ready spirit. We are Mountain Standard.

Our goal is not to reinvent outdoor gear, simply to define higher standards. We are motivated by modern mountain utility as a design philosophy; blending the quality standards of mountain product with versatile style to take you anywhere your path may lead.