MOUNTAIN STANDARD We are an independent outdoor company based in Colorado. We are product lovers, mountain bikers, anglers, designers, skiers, river runners, world travelers, dirt bikers, climbers, natives, transplants, mountain dwellers, creatives and collaborators.

We are driven to create products with timeless style, functional performance, and an adventure ready spirit. We are Mountain Standard.

RIGHT IN MY BACKYARD We believe in celebrating the people, places, activities, and terrains of the MST region through an honest dialogue about how this region is accessed, enjoyed and conserved. The red RIMBY bars capture the natural beauty of the Mountain Standard time zone (mountains, rivers, deserts and oceans) and suggest that anyone can find an outdoor experience for everyone near their home base.

We believe that the BEST adventures most often happen Right In My Backyard #RIMBY

ADVENTURE READY Our goal is not to reinvent outdoor gear, simply to define higher standards. We are motivated by modern mountain utility as a design philosophy; blending the quality standards of mountain product with versatile style to take you anywhere your path may lead.

Jason Olden, Co-Founder